New Year, New Trends
Consumers affinity towards health and wellness is stronger than ever.
‘Tis the season for forecasting! As another year comes to a close, food companies and research organizations alike are compiling data and publishing trend projections to help food industry stakeholders stay one step ahead. With the results streaming in, a few recurring themes are emerging that food manufacturers will want to keep a close eye on.
Often, sources will agree that already booming movements such as the “plant-based surge,” “expansion of global flavors,” and “the interaction of food creations and technology,” will not be slowing anytime soon.1,2,3 However, one trend in particular seems to rarely be forgotten on notable forecasters’ lists. That trend is consumer affinity towards health and wellness. 1,2,3 Whether consumers are specifically seeking food that feeds their minds, bolsters gut health, or provides an energy boost, they are increasingly and consistently looking for food options that they consider to be more “wholesome,” less processed, and free from unhealthy-sounding ingredients.4
One common way in which consumers feel they are prioritizing their health and wellness is by looking for “better-for-you” ingredients and claims, including lower sodium food options or products that contain sea salt in place of standard table salt.4 According to the American Heart Association, 75% of Americans want less sodium in processed and restaurant foods.5 Additionally, research conducted by Cargill found that by simply using sea salt rather than standard table salt as an ingredient, people say they will be 47% more likely to purchase that product—likely because it is perceived to be healthier.4
Knowledge such as this is something that food manufacturers can use to their advantage as yet another wave of New Year’s resolutions and health and wellness trends transform the market. By partnering with Cargill Salt, food companies can stay on top of the latest food market trends in order to optimize their products’ performance.
To learn more and to review our complete line of sea salt and low sodium products, visit our website or call 1-888-385-SALT. For a simple, dependable, and flexible order process, become a member of CargillSaltStore.com!
- Cargill Proprietary Research – IngredienTracker™, Wave 4
- American Heart Association, “75 percent of Americans Want Less Sodium in Processed and Restaurant Foods Infographic,” Nov. 2013. Go to: https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/sodium/75-of-americans-want-less-sodium-in-processed-and-restaurant-foods