The Most Sought After Foods are Those with No Artificial Ingredients and No Preservatives

The “free-from” trend is one that has captured the attention of food manufacturers, foodservice operators, and retailers — and doesn’t seem to be going anywhere any time soon.¹ According to Innova Market Insights estimates, the “free-from” market has gained rapid prominence in 2019 and is projected to be worth $899 million by 2021.² This trend is largely driven by increasingly health conscious consumers who are demanding simple ingredients rather than “artificial ones”.¹

The majority of consumers say they’re extremely or very likely to check ingredient lists when purchasing packaged food or beverages for their households.³ Though 39% of consumers are doing this to seek out certain ingredients, such as sea salt or kosher salt, 60% of consumers are checking lists so that they can avoid potentially undesirable ingredients.³

At the same time, the Centers for Disease Control and Prevention (CDC) estimates that nearly 15 million Americans struggle with food allergies, such as a gluten allergy in people with Celiac disease.⁴ While a growing number of shoppers need to avoid certain food allergens, many consumers are voluntarily opting into a “free-from” diet.⁴ The ingredient lists on packaged foods are now more relevant than ever before as the average consumer is searching to avoid certain components and longer ingredient lists.³

In findings from their 2018 biennial Food and Beverage Study, L.E.K. Consulting highlighted that at a time when the “free-from” trend is surging, the most sought after foods among Americans are those with no artificial ingredients and no preservatives.⁵ With this in mind, it’s no surprise that many food manufacturers in the U.S. are increasingly launching products each year with “no additives” or “no preservatives” claims.⁶

This is why at Cargill Salt, we have a wide variety of additive-free salt offerings to help customers achieve their “no additives” goals. As a leader in food safety and quality, Cargill works to ensure the integrity of our products and maintains a versatile supply chain that delivers the right products at the right time. Visit our site to learn more: https://www.cargill.com/food-beverage/additive-free-non-gmo-salt-products

Sources:

1. https://www.foodprocessing-technology.com/comment/free-from-food-trend/
2. Innova Market Insights: Free From Market Growth Report 2019
3. Cargill Proprietary: IngredienTracker™ 2019
4. https://www.foodbusinessnews.net/articles/9216-trends-driving-the-free-from-phenomenon
5. https://www.lek.com/insights/ei/next-generation-mindful-food-consumption
6. Innova Market Insights