New Study Shows Kosher Salt, or "Flake Salt," Has a Strong Health Halo
When it comes to kosher salt, or “flake salt,” consumers perceive it to be healthier than standard table salt.
New research by Cargill uncovers that kosher salt, also commonly known as “flake salt,’’ has a health halo surrounding it. Specifically, consumers perceive kosher salt to be 47% healthier than standard table salt (on a NET good-for-you minus bad-for you scale), which also strongly affects purchase intent.1
Even though most consumers know they prefer kosher salt, others simply want to understand what the difference is between salt and kosher salt.2 The reality is that not all kosher salts are created equal. The general expectation consumers have when purchasing kosher salt is that they’ll have a more lightweight, flakier salt crystal.
Flake salt is highly sought after by chefs and culinary experts in kitchens around the world due to its “pinchable” texture, meaning it’s easier to crush between your fingertips. This compacted flake not only gives chefs more seasoning control, but with its lower bulk density and larger surface area, it also creates a salt that will dissolve faster, blend more evenly, and stick to food better than standard table salt. For these reasons and many more, consumers seem to actively seek out kosher salt, while often trying to avoid sodium and standard table salt.1
Cargill Salt, a leading flake salt supplier, has a wide selection of flake salts and kosher salts to choose from. Learn more about our Alberger(r) and Premier™ Brand Flake Salts here: https://www.cargill.com/food-beverage/na/premier-brand-flake-salts
- Cargill IngredienTracker™ 2019