Our specialty fats solutions for confectionery delight
Identifying new opportunities for growth
We are focused on providing consistent high-quality solutions to craft delightful applications supporting today's and tomorrow’s consumer needs.
The global chocolate confectionery market is the largest snack category and is anticipated to witness substantial growth in the in the forecast period of 2023-2028.
Innovation has a key role in driving this projected growth, in enabling our customers meeting the evolving demands of consumers and the type of indulgence they seek.
At Cargill, we use consumer proprietary research studies as tools to track and report on the latest Food & Beverage and Ingredients micro- and macro-trends in order to stay at the forefront of emerging consumer behaviours, needs and preferences and to bring innovative solutions to our customers, enhancing our chances of success.
Our new Cargill Sweet Delight research aims to decode consumer confectionery decisions surveyed by 1,600 consumers. The study was conducted to understand the unmet needs and motivations that drive consumer purchase behaviours in relation to chocolate confectionery. In addition, the proprietary study revealed the underlying reasonsbehind their purchase decisions, including their expectations regarding textures, packaging claims, ingredients and more.
Decoding Consumer Confectionery Decisions
Our Cargill Sweet Delight consumer research demonstrates that, in chocolate confectionery, indulgence remains a key purchase trigger, and it usually outweighs health-related concerns. However, consumers want the best of both worlds.
The research focused on identifying the most promising innovation platforms for food manufacturers to address to in order to meet the unmet needs of consumers.
By looking at both the drivers of purchases and the willingness to pay more, top benefit and innovation platforms emerged: Premium Indulgence, followed by Better For You and Guilt Free Indulgence which remain niche growth opportunities.
The unmet demand revolves around products that are not only delicious but also have a healthier nutritional profile, providing consumers with an energy boost that does not result in a subsequent sugar crash.
Delivering on consumer expectations
Opportunity to successfully deliver on consumer expectations in Premium Indulgence is by elevating the most associated textures through the right ingredients.
Premium Indulgence is all about rich sensory experience and excellent quality. Premium texture, look and feel are what consumers are expecting. Creamy, smooth and silk textures with right melting profile are in chocolate confectionery key to differentiate.
Premium Indulgence seekers desire a rich and refined taste experience that combines natural and healthier ingredients, to treat themselves.
Furthermore, they also expect transparency regarding ingredient origin and sourcing. Great flavor variety with high percentage cacao will help them enjoy their ‘me time’ more.
Sparking synergies to delight
Success will be based on the ability to find the perfect blend of expertise. The synergy of our wealth of in-house expertise and dedicated sensory expertise: the key to a world of possibilities leading to moments of indulgence.
By truly understanding the consumer, harnessing our full ingredient toolbox, and leveraging our global application knowledge, we become your trustworthy partner who supports you in accelerating the development of today’s and tomorrow’s end-to-end solutions from every-day treats to premium indulgence ones, addressing the challenges related to sensory experience, health, nutrition and sustainability - with confidence and ease.
Driven by the synergies across our wide range of solutions and services, we deliver successful consistent results in a convenient and efficient way.
As a ‘one solution provider’, Cargill offers a comprehensive range of solutions including fats, plant protein, sweeteners, cocoa and chocolate, texturizers etc. This enables us to take a holistic approach in addressing specific challenges.
Values our customers experience
Cargill navigates you seamlessly in this journey. Inspiring you in creative thinking while guaranteeing you a smooth process. We do it until we reach the high bar for quality we are known for, time after time.
Explore our strong capabilities to see the numerous benefits of partnering with us and how we can support to create delightful products for consumers.
Our promises for indulgent moments
Making delicious confectionery products is all about synergy. Bringing together the perfect blend of expertise is the sweet success formula behind our high-quality innovative solutions.
Our chocolate confectionery fats cover a wide range of fat profiles to cater to various applications, creating distinctive sensory experiences while accommodating different processing and handling requirements.
Our coatings and fillings heroes
Coatings and fillings are typically products whose interaction with other ingredients is sensitive and requires an expertise at application level that only Cargill can offer.
Explore all that we have to offer and imagine all that you could create. Embrace the power of synergies and contact us to partner with Cargill today to unleash a delightful world of opportunities.
Looking for a one trustworthy reliable all-round partner supporting you in developing winning end-to-end solutions for sensory experiences? Start your journey today.