Alcoholic Beverages
Today’s opportunity spaces in alcoholic beverages look vastly different than just a few years ago. Broader trends in food and beverages are shaking up attitudes, preferences and purchase behavior.
Increasingly, consumers are interested in reducing sugar, calories and even alcohol content – but their “better-for-you” drinks must still satisfy. Cargill can help you innovate in the new alcohol market by leveraging our extensive experience in beverage systems, full portfolio of ingredients and state-of-the-art R&D facilities.
A toast to innovation
- Current consumer insights to guide product development
- Up to 100% sugar reduction with next-generation sweeteners
- Label-friendly solutions, including shorter labels and more-familiar ingredients
- Balancing objectives for taste, function and cost
Applications
Asia Pacific
Europe, Middle East and Africa
North America
Understanding the "Sober Curious" Consumer
Consumers across all age groups are dialing back their alcohol intake. Learn what’s behind the “sober curious” movement – and how to tap into it.
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Some Cargill products are only approved for use in certain geographies, end uses, and/or at certain usage levels. It is the customer's responsibility to determine, for a particular geography, that (i) the Cargill product, its use and usage levels, (ii) the customer's product and its use, and (iii) any claims made about the customer's product, all comply with applicable laws and regulations.