Digital & Analytics
Innovative technology, data analysis and R&D are critical to shaping the future of ag and our global food system.
Cargill is committed to collaborating and innovating in the data and analytics space to:
- increase transparency
- drive efficiencies and growth throughout the food and agricultural supply chains
- fulfill our purpose of nourishing the world in a safe, responsible and sustainable way
“Whether it’s achieving zero hunger, delivering on consumer preferences, creating safer
workplaces, offering transparency in our food system or helping farmers prosper, Cargill
believes technology can unlock solutions.”
Cargill Protein - North America expanded our traceable turkey program so more consumers can know the name of the farmer who raised their Thanksgiving bird.
The Honeysuckle White® traceable birds have coded packaging that shoppers can enter in a text message or on the brand’s website and immediately receive the location of the farm, the name of the farmer or family, images and any other information the producer wanted to share.
This solution is a great example of how Cargill responds to consumers’ desire for more information about how and where their food was grown.
“Consumers really want to hear the narrative. Narratives about the care and intent that went
into products can really drive sales. If you can trace that back to people and families, there is
a halo around [the product].”
Contact Cargill Protein - North America to learn more about our approach to digital & analytics and discuss how we can work together.