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Home/Products & Services/... /Food & Beverage/Europe, Middle East, Africa/Cocoa & Chocolate/Chocolate/Bright White: Turn your treat into an eye-catcher
Food & Beverage - Europe, Middle East, Africa
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Bright White - white chocolate

Bright White: Turn your treat into an eye-catcher

Bring dazzling white visual appeal to your chocolate product.

The notion that “you eat with your eyes” is becoming increasingly important in the social media age. In fact, visual appeal is the most important factor in chocolate purchase decisions for almost one in five European consumers (19%).* 

That is why Cargill Chocolate Engineers have created a dazzling white chocolate that is truly white in color: Bright White. This new chocolate has a balanced, sweet and smooth taste profile, with enhanced vanilla flavor notes and no additional ingredients, when compared to a regular white chocolate. 

Bright White Chocolate

Schedule a meeting with our Chocolate Engineers today, and let’s discuss how Bright White will turn your treat into an eye-catcher!







Bright White: Truly on trend

White chocolate is growing in popularity. In fact, 15% of European consumers now say that it is their favorite type of chocolate – up from 11% just one year before.* 

Regular “white” chocolate is not actually white. By applying their sensorial expertise and technical chocolate experience, Cargill Chocolate Engineers have succeeded in reducing the creamy, yellowish hue and created the dazzling Bright White. 

Bright White is fully in line with the trends towards clean label and sustainability. After all it is made with the same label-friendly ingredients as regular white chocolate. It contains carefully selected cocoa ingredients, and is available with third-party sustainability certification.

Helping your product stand out 

Bright White, which is available in liquid format or in easy-to-melt solid shapes, is suitable for almost any application. 

But it is particularly recommended for products where visual appearance and color greatly impact consumer choice, such as pralines, bakery, ice cream, and chocolate puddings.

Bright White will bring innovative appeal to your product portfolio and excite and engage consumers looking for something new.

Schedule a meeting with our Chocolate Engineers today, and let’s discuss how Bright White will turn your treat into an eye-catcher! 

*Cargill proprietary study of 7,481 consumers in 10 European countries, 2021.
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