Cargill's Chocolate ExtraVeganZa
Plant-based chocolates for indulgent sensory experiences
Today’s “conscious consumer,” takes environmental, ethical and welfare into account when making their purchasing decisions. Until very recently, plant-based chocolates were a real niche product for the very small group of dedicated vegans. This is fast changing as an increasing number of consumers are exploring vegan alternatives to products they love. For every one vegan consumer out there, there are more than a dozen who say they find vegan chocolate products appealing.*
This insightful webinar will offer a brief market overview of the “Plant Popularity” trend, provide practical tips and tricks on how to position your plant-based chocolate products and feature presentations from Cargill chocolate engineers, who will introduce a range of highly innovative ingredients developed for sensorially outstanding vegan chocolates.
It’s time for an ExtraVeganZa
To meet the needs of this emerging consumer group, we are proud to introduce Cargill’s Chocolate ExtraVeganZa. This brand new portfolio is made with plant-based power ingredients that brings out the absolute best in vegan chocolate in terms of flavor, texture, and color:
- Sunflower powder.
- Rice syrup.
- Organic rice syrup.
Nurturing your plant-based portfolio
We are confident that we have come up with a revolutionary portfolio of plant-based chocolates that gives today’s “conscious consumer” exactly what they want: a new, plant-based chocolate experience. Our Chocolate Engineers are there to support you on this journey through both technical, regulatory and marketing expertise to find the ideal solution for your plant-based portfolio. Get expert advice on sensorial profiles, our three newly defined standards for vegan chocolates, and extensive consultation on how to position your plant-based products on the market, including advice on effective on-pack claims. *Cargill proprietary consumer study (2021), n=7,485, 10 European countries
It’s showtime for plant-based! Download the ExtraVeganZa product design guidelines now.