Get your Nutri-Score out of the red
With the popularity of the Nutri-Score label rapidly growing across Europe, we’re committed to helping you take your chocolate products out of the red.
Consumers are becoming ever more mindful of what they eat and are paying more attention to the nutritional value of the food products they buy.
The Nutri-Score aims to provide nutritional orientation to shoppers
Ranging from ‘A’ (dark green) to ‘E’ (red), the Nutri-Score label displays a food product’s nutritional quality in a quick and easy-to-read way. Supported by the World Health Organization and the EU Commission, it is quickly gaining significance across Europe since first being introduced in France in 2017.
How does that affect you?
When it comes to chocolate products, nutritional information ranks 4th place (after flavor, price and ingredient familiarity) in the decision-making process, with 60% of consumers finding it important. Also for the rather indulgent chocolate products, more than one third of shoppers would consider the Nutri-Score in their purchase decision. That doesn’t mean that consumers expect a “green rating” (in fact, every second consumer would still buy a chocolate product with a rating of D or E) but any improvement in the Nutri-Score rating that is displayed on the front of pack can have a positive impact on purchase intent. This rings especially true when compared to neighboring products without a score or a lower score. Still, the nutritional improvement of chocolate products can be a challenge.
As experts in the field of chocolate, our Chocolate Engineers draw on their experience, knowledge and skill to transform the delicate composition of chocolate, coating and filling products so as to improve Nutri-Score of the final product. All while staying as close to the product’s original taste, smell, texture and color as possible. They find the right solution to improve your product’s Nutri-Score by working alongside you, responding to your needs and delivering customized solutions.
Our Nutri-Score Solutions
Partner up with the Cargill Chocolate Engineers to enjoy nutritional know-how in practice, benefit from agile project management, gain consumer insights for winning concepts, and can tap into the broader food expertise of Cargill’s Food Ingredients business.
Let’s get moving
We’re that extra secret ingredient to your incredible recipe. Let’s collaborate to elevate your Nutri-Score. Contact your account manager to get started or reach out below.