Euromonitor Report Details Hottest Beverage Trends
The respected Euromonitor International unveiled a report last year that showcased the factors that will drive trends in the beverage category for 2011 and beyond. We’re happy to report that many of the key findings match up well with traditional Cargill strengths, and reinforce why it makes sense to work with Cargill for your sweetener needs. Here are just four of the eight key findings:
Economic situation shifts focus to cost cutting:
More manufacturers may be looking for blended ingredients, to help save money and keep prices low. Cargill has the portfolio and R&D expertise to help you achieve your performance and cost goals.
Tighter regulatory controls will impact innovation.Tighter regulatory controls will impact innovation:
New pressure will be placed on manufacturers to prove the efficacy and safety of new products. At Cargill, we have the services and systems in place to test and formulate according to the latest governmental standards.
Sustainability will continue to be a key supply driver:
More manufacturers and consumers are demanding to see effort and progress when it comes to sustainability. Cargill is committed to sourcing, distributing and producing ingredients in a responsible manner and will act in the best interests of your brand.
Asia-Pacific to see fastest growth:
These regions have been identified as offering the best prospects for beverage growth. You can trust Cargill’s global sourcing capabilities and expertise in tailoring flavors and textures to meet regional taste preferences.
Follow other industry happenings through the Corn Refiners Association
The Corn Refiners Association (CRA) is working hard to clear up the confusion about High Fructose Corn Syrup and its role in the foods and beverages Americans consume.