Co-Branding with Truvia® Stevia Leaf Extract
Answer your consumers need for zero-calorie sweetness
Today, in the US, products with stevia are found in over 47% of households, and half of those products are made with Truvia® stevia leaf extract.* The Truvia® brand speaks to consumers’ need for natural**, zero-calorie sweetness. Through co-branding, we can help you target consumer segments and maximize your in-market success.
Cargill’s investment in building marketplace preference for Truvia® stevia leaf extract results in built-in awareness for products carrying the Truvia® logo. Your products will have the ingredients consumers recognize and want.
* Source: Nielsen Homescan Panel, Total US – All Outlets, 52 week period ending 8.4.2012
** FDA has not defined natural. Contact Cargill for source and processing information.